Here at Pneumofore, we work to reduce the environmental impact caused by human activity. But, while natural resources are limited, the human eagerness for profit seems to be endless. The prove for this consideration comes from public statements of large, finance-driven competitors, who declare important increase of the spare parts business, and the consequential higher number of employees in aftersales service than in production. The forced replacement of the key component of air compressors and vacuum pumps, namely the screw air-end, just to mention a crucial one, results from “programmed obsolescence strategy”. On the short term, this makes shareholders happy. Shareholders who look at their shares revenue have no clue about the size of environmental sacrifice caused by their profits. Probably only Chief Executives who visit the floor of their factories and meet customers on a regular basis have the real understanding of their responsibility towards nature.